The effective endorser list of people on a book has two main reasons for existing: (1) to have experts in a field lend a credible voice to a work and (2) to get those same experts/influencers excited about your book ahead of time. Ideally it’s not just a list of famous/semi-famous people willing to write something.
Read MoreThis success question can be asked in different ways like: What benchmarks do we need to reach to be able to do more books? And what are your metrics for success? But I think there are four main categories where books can be placed in their lives as for-sale items...
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