Randall Payleitner

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Questions I ask Before I Read a Book: Who Endorsed it?

The effective endorser list of people on a book has two main reasons for existing: (1) to have experts in a field lend a credible voice to a work and (2) to get those same experts/influencers excited about your book ahead of time. Ideally it’s not just a list of famous/semi-famous people willing to write something.

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