All of these questions are key. And they all have their start with the author…. As a reader, I’m always asking this of any book that makes its way to my attention spectrum: Who wrote this? Are they a professional? Have they practiced this idea in other mediums? Where do they work? Have they experienced some failures on the way to getting where they are?
Read MoreI was going to start writing about how to keep a reader interested in your book. How to make sure that page one is interesting enough for them to turn to page two, etc. But instead I thought it’d be more fun to flip the coin over and look at the places most readers usually check out… And then encourage the bookmakers of the world to address them with each aspect of their books.
Read MoreThe amount of energy, time, sweat, stress, prayer, and research that goes into writing a book will often go a long way toward helping its author craft a great talk. Writing a book and giving a talk are different skillsets, to be sure, but they both require clarity, a willing audience, and creative delivery.
Read MoreReaders assume authors have a certain amount of credibility. With few exceptions, authors must be experts on the topics they write about. By “expert” I mean that they have put in the time/energy/effort to know whereof they speak.
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