Every publisher worth their weight in dust jackets has a system for deciding what to publish. They usually look something like these three “buckets”:
Read MoreReaders assume authors have a certain amount of credibility. With few exceptions, authors must be experts on the topics they write about. By “expert” I mean that they have put in the time/energy/effort to know whereof they speak.
Read MoreLast week someone asked me: “Randall, what would you say an acquisitions editor does?” I gave an off-the-cuff five minute answer… here’s my more thought-out version.
Read MoreWhen given unlimited choices, the kinds of choices that technology offers, for things like used cars, video rentals, vacation opportunities, and, yes, books… We don’t need more and more things to choose from. What we need is need help with all the sifting!
Read MoreAll the fuss about ebooks, Amazon, bookstores, “building a platform,” and, really, social media as a whole, all boils down to one basic element that is equal parts sobering and exhilarating. In the world of information, there is really only one critical transaction: An author reaching his or her readers.
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