Randall Payleitner


Don’t Treat Your Reader Like an Idiot

Authors of great books know it takes a certain amount of smarts on the reader’s end to be picking up a book in the first place. The great ones don’t start at the very beginning of time—explaining all the background details in order—for no reason. It needs to be less “classroom lecture” and more “guided historical monument tour.”

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I Went to Amazon’s Physical Bookstore And…

In most respects, it was everything a bookstore should and could be. As a book publisher, I took the whole experiment as a personal challenge to improve the quality and veracity of books that people want to read. Here were my biggest nine impressions after spending an hour at the newest bookstore in Chicago.

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